Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been a tricky one to figure out. But as more attention is given to the matter, we're lear… [continue reading]

5 Related Posts

• How Online Searches Affect Offline Sales – Future Now's GrokDotCom / Marketing Optimization Blog
• Bloggers Digest 7/25/08 – Get Elastic Ecommerce Blog
• How Is Your Website Affecting Consumer Purchases? – Blue Chip Marketing Tips
• Why your retail store needs a good web site, even if you don't do e-commerce. – Branding Blog
• Why Your Retail Store Needs a Good Web Site – The Wizard Chronicle