The middle of the market is the juicy part, where profit meets scale. The paradox is that it's almost impossible to make a product or service for this segment, because they want the tried, the true and the boring. A... [continue reading]

10 Related Posts

• The paradox of the middle of the market – AgencyWire - PR & marketing web news
• Reality Check Now Available in French – dotShout | Digital Marketing News and Views
• Great Product Copy - Part 1 – Jewish Donor Blog
• "The formula starts with a service or product that’s purple enough to spread, but not so..." – Hiten Shah's Tumblr
• The best of my Twitter finds this week – Trafcom News
• What are the barriers to mass adoption of sustainability? – SUSTAINABLE MARKETING BLOG
• Daily Links for Monday, June 29th, 2009 – LaptopHeaven's Daily Links
• Fear Factor – The Marketing Minute
• Fear Factor – MyVenturePad
• Church, online or off, is about the middle – Ipiphanist (Show + Tell)