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9:00 AM EDT, July 17, 2009
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Make it a two-fer

Posted At Andy Sernovitz's Damn, I Wish I'd Thought of That!
A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.) Most people won't want to waste the free offer. It feels wrong. So they talk to all their friends and... [continue reading]

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