This Month’s Top Marketing Posts from Around the Net

Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch. Some add more power to existing capabilities. Others provide new flexibility to further customize and adapt Google Ana… [continue reading]

By 'better', of course I mean better customers, better prospects, better sneezers, better at spreading the word. Here are two interesting lessons from the book industry: Kindle readers buy two or three times as many books as book readers. Why?... [continue reading]

A while back I walked into a meeting and said: “You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other… [continue reading]

At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged e real-time updates like those on Twitter have appeared not only as a way for peop… [continue reading]

Many epic battles have been fought on soil, but far fewer in cyberspace. Leave it to Walmart and Amazon to break that barrier. Walmart and Amazon (and newcomer Target) are currently locked in an all out price war over online book sales that h… [continue reading]

Until recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven ("I don't care if you... [continue reading]

Posted by randfish(NOTE: This post is written by Ben Hendrickson and Rand Fishkin as a follow up to Ben's presentation at the Distilled/SEOmoz training seminar in London this week) Our web index, Linkscape, updated again recently, and in add… [continue reading]

Update, 11:45 am: After emailing Google to ask why the phone numbers have been removed, a Google spokesperson replied back saying it was a bug: “For a few hours this morning phone numbers were not displayed as part of local universal se… [continue reading]

For awhile we have been pulling our hair out over such search terms like tennis courts for hire In fact in Google Ireland at the time of this post all ten results where non-irish !! look at the Google Trends: That seemed a little odd until … [continue reading]

Apparently all the kiddos heading back to school are not turning to search engines to do their homework. Overall September web search activity remained at seasonal lows with no strong indication of recovery. In September, online users submitt… [continue reading]